Software for service businesses — any market
A website that captures leads is just the front door. I build the whole pipeline behind it — quotes, bookings, jobs, payments, inventory, accounting, reports. And if your business runs on paper or Excel today, I build the bespoke system that replaces them.
Built by a CTO-level full-stack engineer behind production SaaS platforms, business websites, and custom Next.js applications.
Live in production in under 24 hours.*
*After complete requirements definition. We lock the scope together first — then I ship.
It starts at the inbox and runs all the way to the books.
For many businesses, sales starts in Messenger, Instagram, Facebook comments, referrals, and screenshots. Then operations run on paper, Excel, and memory. That works at first, but it becomes messy fast.
The result: missed leads, delayed replies, repeated questions, records that never match, and too much mental load.
A website is only the front door. The real win is a system that runs the whole pipeline.
Out front, you lose track of
In the back office, nobody knows
Any business that runs on inquiries, quotes, and bookings — any industry, any market.
If your business depends on trust, visuals, referrals, and fast replies, your online presence should do more than look pretty. Your website should show your best work, answer common questions, collect clean inquiries, and help you move clients from inquiry to booking.
The same problems show up in every service business: scattered inquiries, repeated manual work, paper records, Excel trackers, and no clear dashboard. Whatever your industry, I turn those into simple software — inquiry management, booking workflows, client portals, and internal dashboards your team will actually use.
Turn paper, Excel, and manual workflows into custom software your business can actually use.
Start with a website, grow into a business system — or replace the whole stack at once. You do not need a huge app on day one; start with the part that solves the current bottleneck.
/01
Best for: Businesses that already have a website but need help maintaining, fixing, updating, or improving it.
/02
Best for: Service businesses that need to look more credible, premium, and easy to inquire with.
/03
Best for: Businesses getting leads from Messenger, Instagram, Facebook, referrals, or their website and needing a cleaner way to organize them.
/04
Best for: Paper-based and Excel-based businesses running important operations through binders, spreadsheets, repeated chats, or manual reminders. Not client-facing — built for how YOUR business actually runs.
/05
Best for: Businesses ready to run the whole pipeline in one bespoke system — client-facing front door AND complete back office, replacing paper, Excel, and disconnected tools.
/06
Best for: Businesses with a system in place (or one we build together) that want a private AI assistant wired into it — answering questions and handling busywork day and night.
Your newest hire
A bespoke AI assistant, running privately on your own server, wired into your business — bookings, clients, calendar, money. Ask it anything, any time, in plain language. It answers from your real data, drafts the busywork, and nudges you before things slip.
You × your business
What's on my calendar tomorrow?
Three things: site visit at 9 AM, client tasting at 2 PM, and the supplier payout is due before closing.
Who hasn't been followed up this week?
Four inquiries have waited more than 48 hours. I drafted replies for each — want to review them?
What should I do next?
Collect the second milestone on the Reyes booking. It went overdue three days ago.
Illustrative conversation — yours knows YOUR business
Four steps. No overbuilding, no mystery — you see progress the whole way.
/01
We talk about your business, current process, website, and where things feel messy.
/02
We define the smallest version that solves a real problem without overbuilding.
/03
I build in stages, show progress, and adjust based on feedback.
/04
We deploy, test, and decide what should be improved next.
Priced for your market — rates adjust to your region, and you can switch currency any time. Start small if you only need website help; build bigger when your process needs a real system. These ranges help you budget before we talk; final pricing depends on scope, content, timeline, and integrations.
Website Support & Fixes
₱8,000–₱10,000
support block for fixes and updates
Best for existing websites that need updates, bug fixes, contact form checks, mobile fixes, hosting/domain help, or small improvements.
Includes an initial support block. Additional technical support starts at ₱1,500/hour; rush or same-day fixes start at ₱2,500/hour. Monthly care/support starts at ₱8,000/month, depending on response needs and update volume.
Premium Portfolio Website
₱35,000–₱80,000
starts at
Best for service businesses that need a more credible, premium online presence with a clean inquiry path.
Typical scope: homepage, about, services/packages, gallery, testimonials, inquiry form, basic SEO, mobile-first design, and deployment.
Inquiry & Booking System
₱75,000–₱150,000
starts at
Best for businesses losing leads in Messenger, Instagram, Facebook, or scattered spreadsheets.
Typical scope: inquiry intake, lead status tracking, booking requests, notifications, admin dashboard, follow-up checklist, and export options.
Bespoke Back-Office Systems
₱120,000–₱300,000+
starts at
Best for paper-based and Excel-based businesses that rely on binders, spreadsheets, repeated chat messages, or manual reminders to run important operations.
Typical scope: quote builders, job checklists, accounting, inventory trackers, payment milestones, supplier/worker records, document generation, and reporting. Full business platforms are scoped and quoted individually.
Always-On Business Assistant
₱5,000
one-time setup, then just operational costs
Best for businesses with a system in place (or one we build together) that want a private AI assistant wired into it.
After setup you pay only the running costs you own directly: a small private server (from around ₱150–₱600/month) and your own AI subscription (around ₱1,100/month). No markup, no lock-in.
Ongoing Technical Partner Retainer
₱15,000–₱200,000/month
starts at
Best for businesses that want ongoing support, improvements, new features, technical advice, and maintenance after launch.
A standing partnership: I keep your systems healthy and keep shipping the next most valuable improvement.
If your budget is not ready for a full system, we can start with a small paid review, website fix, or inquiry-form improvement. The goal is to solve the next real bottleneck without overbuilding.
Request a consultationOperational costs
Project pricing covers my work. The client shoulders direct operational costs: domain, server or hosting account, email, databases, payment processors, AI subscriptions, and any third-party services the system needs. Most small business websites only need a domain and a client-owned hosting setup. If a paid service becomes necessary, we decide before adding it.
Curious what those bills actually look like? Slide to your size, tick what you want your system to do, and see the honest monthly figure — most small businesses start at zero.
Running-cost estimator
Estimates only — not a quote
50
≈ 1,000 site visits · 4,000 page views a month
What should your system do?
Your estimated monthly bills
₱0/MO
At your size, everything fits in the providers' free tiers.
These figures are estimates only — your real bills depend on how your clients actually use the system. Provider prices as of July 2026; currency conversions are approximate.
Add a domain name (about $12/year) — and my ongoing support retainer, if you want it, is separate. You pay every bill directly. No markup.
A developer who understands both code and business operations.
I am Mike Castro, a full-stack developer and technical leader with over 10 years of experience building production systems. I have worked on SaaS platforms, dashboards, fintech systems, event tracking tools, e-commerce workflows, business websites, and custom internal tools.
I can help you think through the business process, not just write code.
Case study
tiffanydecastro.com runs an event styling business end-to-end: a premium marketing site out front, a client estimator and booking flow in the middle, and a complete back office behind it — inquiries, bookings, payments, contracts, calendar, and full accounting across events, expenses, suppliers, workers, and rentals.
This is the full pipeline in production: one bespoke system where the website, the bookings, and the books all agree. That's what I build.
View the siteThe things most clients ask before we start.
No. Many businesses should start with a better website or inquiry form first. Custom software makes sense when manual work, missed leads, or repeated admin tasks are costing you time or money.
Usually, yes. I can review what you already have and recommend whether to fix it, improve it, or rebuild it.
You shoulder the operational costs you own directly: domain, server or hosting account, email, databases, payment processors, AI subscriptions, and any third-party services your system needs. In practice, many small sites only need a domain and a client-owned hosting setup. If a paid service is needed, I tell you before we use it — no hidden markup, no surprise monthly bill.
Any service business that runs on inquiries, quotes, and bookings — clinics, studios, events and weddings, rentals, schools, trades, professional services. The industries differ; the systems are the same.
Yes. From simple inquiry forms up to full back-office systems: bookings, quotes, payment milestones, contracts, inventory, supplier and worker records, accounting, and reporting.
Yes — that is my favorite kind of project. We map how the business actually runs, then build a bespoke system around it. Internal tools count as much as client-facing ones; some of the most valuable software your clients will never see.
No. I work with clients in any market — local or remote, the process is the same.
Ready when you are
Have a messy process, a website that needs help, or a business running on binders and spreadsheets? Send your website, Facebook page, or a short description of what is not working — Excel files welcome. I will help you figure out the simplest next step.
Book a free consultation